Beth Robertson

A young person with short brown hair and fair skin taking a selfie indoors. They are wearing wireless earbuds and a black shirt with green space-themed patterns. In the background, there is a bulletin board, a colorful poster, and a pink sheet of paper on the wall, along with a door.

About me

Hi, I’m Beth!

I’m a currently freelance writer from Lincoln. I have a Distinction in a Creative Writing MA, a First Class Honours degree in Creative Writing, a 2:1 in Screen Performance, and a Distinction in Level 3 Creative Media Production diploma. Needless to say, my studies and experience are a little all over the place, but they all share a passion for creating cool stuff and having fun while doing it!

It’s cliché to say, but for as long as I can remember, I have been writing. I have experience in copywriting, editing, scriptwriting, content writing, and (of course) creative writing! A variety of my non-fiction articles and short stories have been published in magazines, from Mental Floss to JUNO, and I’ve been lucky enough to share my stories at live readings too. When I’m not doing any of those, I’m searching for new places to pitch to and new avenues to test my writing skills, as well as working on my own video projects for YouTube.

This website is a showcase of some of my work, a list of my publications, and a way to put myself out there as a writer. Thank you for taking the time to look around! :)

Download cv

Video discussing the hidden ARG in a Game Theory merch drop- 300+ views.

Video was scripted, filmed and edited by me, taking what I had enjoyed / what was effective about deep-dive / theory crafting videos on YouTube and using that to create my own video in a similar style, about a topic that I had not seen anyone else cover / that I was personally interested in. SEO research was also used to create the thumbnail and tag / title the video appropriately.

Voice acting video centred around a Game Changer comic - 20k+ views on YouTube

Voice acting and editing by me, though the comic is not mine. While this video did not involve a script, I believe this is a good example of my SEO / video marketing skills. I utilised YouTube’s A/B testing system to find the most effective thumbnail and title, and used my knowledge of Game Changer’s (the show this comic is based on) upload schedule to determine the best time to upload this video to my own channel. I also used tags people were most likely to search (e.g. “Game Changer season 8” as the new episode of the new season had would release at the same time as me uploading this video) to help this video reach as big of a relevant audience as possible.

Yellow poster with black text that humorously distinguishes between 'dropout' and 'dropouts', mentioning dropping out of college, and promoting a website called DROPOUT.TV.

Video discussing a satire article about Dropout’s ‘Make Some Noise’ - 100k+ views on TikTok and 40k+ views on YouTube Shorts.

Video was scripted, filmed and edited by me to match the standard practises of TikTok, taking what I had learned from using the site as a viewer and applying it to make content that would appeal to a large audience, whether they were familiar with Dropout or not.

@voxboxvideos Clearly the only way to stop something like this from happening again is for the Little Guys to unionise #justiceforthelittleguys #makesomenoise #dropout #dropouttv #fyp #samreich #littleguys #gamechanger #apology ♬ original sound - VoxBox

Long-Form Video Scripting and Production

Billboard / Poster Advert Copy

Video analysing Bo Burnham’s “Inside” through the traditional musical structure - 100+ views.

Video was scripted, filmed and edited by me, taking what I had enjoyed / what was effective about video essays / analysis videos on YouTube and using that to create my own video in a similar style, about a topic that I had not seen anyone else cover / that I was personally interested in. SEO research was also used to create the thumbnail and tag / title the video appropriately.

Dropout Adverts - Self-Motivated Fan Project.

A personal, self-motivated project centring around creating a series of billboard adverts that matched Dropout’s distinct visual identity and witty, self-deprecating tone of voice. Utilised the fonts from Dropout’s various show logos and wordplay involving the names of the shows themselves to create short, snappy copy that conveys ideas clearly and succinctly.

Yellow promotional graphic with black bold text announcing a streaming service change, with humor about changing game schedule, promoting drop out TV for games, shows, and game shows.

Bright yellow promotional graphic for Dropout TV with black text stating, "We've been here the whole time!" with a humorous note about being around for about 24 years. Smaller text mentions content available only on Dropout TV.

Bright yellow background with black bold text promoting entertainment on DROPOUT.TV, mentioning listening to us on the radio while washing dirty laundry.

The Guardian Poster Adverts - Copywriting Assessment

University assessment centred around creating two poster adverts for any company of our choosing. I selected The Guardian because I found myself both agreeing heavily with their values and enjoying their sharp, witty tone of voice and minimal visual style.

Text-based graphic with a blue silhouette of a person's head and shoulders. The text reads: 'We don't have guns to our heads the guardian.'

Instruction Booklet Copy

LEGO Instruction Booklet

Copywriting assessment centred around advertising us as a copywriter to any company of our choosing. I selected LEGO as my subject because I found myself agreeing heavily with their company values and believed I could incorporate them into my advert in a creative, clever way by making an instruction booklet to build me, directly inspired by LEGO’s instruction booklets for their sets. Each page focuses on one company value, and how I can directly contribute to upholding those values with my skills. With this, I was able to match LEGO’s distinct visual style, as well as their tone of voice in order to create a unique, interactive application for a copywriting role.

Lego instruction sheet titled "Build a Copywriter!" featuring a Lego figure with brown hair, a light blue jacket with patches, black pants, and yellow hands. The sheet is marked as the "Beth Robertson" edition and states "Safe and easy to assemble!" and "Instructions inside!"

Illustration of a blue jacket decorated with patches, next to a yellow lantern. The jacket has icons and patches, and is linked with an arrow pointing to the jacket, indicating it is a copywriter's jacket.

An illustration of a Lego minifigure with a yellow head and hands, wearing a denim jacket with patches, and standing between two large black pant images. The text describes enjoying being active and sharing ideas in an office environment.

A LEGO minifigure with brown hair, yellow skin, wearing a denim jacket with patches, black pants, standing on a flat white base. To the left, a text block explains the sixth quality of a copywriter's work, emphasizing collaboration and self-sufficiency.

A blue background with a yellow LEGO lantern icon at the top left corner. There is large black text reading "1 IMAGINATION" and smaller black paragraph text about LEGO and creativity.

An instructional graphic explaining that Lego is used as a metaphor for learning, depicting a Lego minifigure with a yellow head and blue jacket on the right, and text on the left discussing learning through play and the use of Lego to illustrate kinesthetic, visual, and tactile learning styles.

Illustration of a Lego-style character with a hairstyle repaint, and a text segment describing creativity and self-expression, featuring a headline with the number 5 and the word CREATIVE, alongside a paragraph about the importance of self-expression in creativity.

Lego minifigure with brown hair, wearing a light blue denim jacket with patches, black shirt, and black pants, standing next to a paragraph about creativity and learning related to Lego.

Website Design and Copy / Brand Building

I am a voice actor in my spare time, so in order to reach new potential clients I have created a variety of channels and platforms to showcase my talents and previous projects, as well as connect with fellow voice actors and directors. As such, I have had to create a distinct and consistent visual brand identity to link all these platforms together.

Green was chosen as the main colour both because it is my favourite colour (which adds a personal touch to everything) and because I believe this calming colour grounds everything in a sense of peace and familiarity. I want people who come across my profiles to feel at ease, and that I am here to help them, and I think the colour green really helps communicate that effectively.

Thumbnail for Beth Robertson's voice acting demo reel featuring an animated smiling woman with short dark hair, over a background with a sound wave and a green pattern, with text promoting her voice acting demo.

A quote about the purpose of adverts and the Guardian newspaper in black and red text on a white background.

Copywriting Portfolio

Short-Form Video Scripting and Production

Video discussing Dropout’s Indiewire interview about Game Changer - 200k+ views on both YouTube Shorts and TikTok.

@voxboxvideos Sam Reich isnt a ringmaster on Game Changer, he’s a teacher trying to stop a class of children from eating glue or sticking forks in plug sockets. #gamechanger #samreich #dropout #fyp #dropouttv #izzyroland #brennanleemulligan #indiewire #gamechangershow ♬ original sound - VoxBox

A red background with white text that says, "No more smiling and nodding." in large font, and "The Economist" in smaller font at the bottom right corner.

The Economist Advert - Copywriting Assessment

University assessment centred around creating a billboard advert that matched The Economist’s distinct white and red visual style, as well as professional, assertive tone of voice. This advert was shown to and praised by multiple industry professionals on LinkedIn, which can be found in the “endorsements” section further down.

Substack - Paid Panic Attacks (July 2026)

Mental Floss - What is the ‘Tetris Effect?’ (March 2025)

Mental Floss - Why Do We Build Snowmen? (Dec 2024)

Stars & Staffs - Observe (March 2021)

Book cover titled "Broken Sleep Books" with a black scribble graphic and the slogan "lay out your unrest" on a white background.

JUNO - Selective Mutism (December 2022)

Black background with white text reading 'TDR' and 'est. 2019' underneath, with horizontal lines above and below the text.

The Lincoln Review - Editor from 2023 - 2024

Write In For Charity Leicester - Don’t Get Caught! (March 2023)

Broken Sleep Books - Happiness, Sadness, and All Things In-Between (October 2023)

Black background with white text that reads 'W14C LEICESTER' in a stylized font.

Publications

(Click the circles to be taken to each website!)

Endorsements

As part of the Economist copywriting assessment, my lecturer posted some of our adverts onto LinkedIn on his personal account. Below are some of the comments on my “No More Smiling and Nodding” advert specifically.